Purposely.ai Agent: Creative Testing Framework

For any given brand/company, get 8 unique target audience personas, each paired with a recommended A/B test and Creative concepts based on the persona's pain points and motivators.

ROUND 1 DEADLINE

VOTING CLOSES THURSDAY, MARCH 26

Purposely.ai Agent: Creative Testing Framework is live in Round 1 right now. Voting closes Thursday, March 26, so if you're backing this project, send people into the matchup before the round locks.

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Share URL

https://agentmadness.ai/entries/purposely-ai-agent-creative-testing-framework

Builder

Alex Kennedy

Build Type

Agent

Lifecycle

Live product

Consensus Score

82.9

Region

REGION 2

Seed

11

Current Matchup

REGION 2 Round 1 • Round 1

Opponent

The Bozeman Brief Podcast

Project Link

https://www.purposely.ai/creative-testing-framework?utm_campaign=agentmadness

Demo Link

https://docsend.com/view/syam6u3zfzgeqb9u

CATEGORIES

Planning / CoordinationSales / MarketingContent Creation

Go Deeper

The first live and fully automated workflow of the Purposely.ai Agent is a Creative Testing Framework deliverable, output as a Google Slides deck from a brand website + additional context. For any brand/org/company, it identifies 8 unique audience personas, then recommends an A/B test and Creative concepts for each persona based on their pain points/motivators. This was designed to help advertisers win with Meta's recent algorithm changes to prioritize Creative volume/differentiation. We've already tested this on 50+ brands/orgs for a mix of Purposely customers and the market, including Fjällräven, Nanit, Spotify, Lululemon, Intuit, World Central Kitchen and countless others.

Here is the CTF that the agent generated for Superintelligent in the demo video below: https://docs.google.com/presentation/d/1UWoETURhFOsMvm6EfbrTZHbcQLV0YQvcodG7MeBE8fQ/edit?slide=id.slide_e6972369ff514261ac6a#slide=id.slide_e6972369ff514261ac6a

Stack Used

Language: Python
Web Framework: Flask, Gunicorn
Asynchronous Processing: asyncio, aiohttp
AI & Orchestration: Google Gemini 2.5 Pro and Nano Banana Pro, LangChain, LangGraph
Browser Automation: Playwright, Google Chrome (Stable), JavaScript
Cloud Infrastructure (GCP): Cloud Run, Cloud Firestore, Cloud Storage, Secret Manager, Cloud Logging
Chatbot Integrations: Slack Bolt API, Microsoft Teams Bot Framework
Google Workspace API: Google Drive, Docs API
Data & File Processing: Pydantic, Pillow, CairoSVG, python-pptx
Testing: Pytest